Improve Quality First

Not that you should give up your marketing budget, but improving your service is the first step to landing more customers

The Disney Co. re-releases a 50-year-old animated film, and it makes millions. Apple creates a cell phone, and the world holds its breath. Toyota makes a hybrid car when gas prices are high and the Prius becomes a legend.

PERFORMANCE VS. MARKETING

If you only have $10,000 to improve...

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