Small Company, Big Image

Michigan’s Pump That Septic aggressively markets to spur growth and educate consumers.
Small Company, Big Image
Dervin Witmer, owner of Pump That Septic, is ready to empty a customer’s tank. (Photos by Ben Bredeweg)

With a colorful, informative website and professionally produced marketing materials, you wouldn’t know that Pump That Septic consists of owner Dervin Witmer and a couple of part-time employees. That’s exactly what Witmer, 33, strives to accomplish.

“I want our image to be of a...

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