A Sunny Outlook

Brightly colored branding efforts and an emphasis on customer education help Indiana’s Sunset Septic build a big fan base
A Sunny Outlook
Jon, Colt and Cody Houseknecht install Schedule 40 PVC pipe running from a septic tank to a distribution box in a new onsite system. (Photos by Brittany Spriggs)

When Jon and Gale Houseknecht established Sunset Septic & Excavating Inc. back in 1995 after buying a long-dormant septic-pumping business, they found themselves the owners of four trucks that came with the deal: an old vacuum truck, a step van, a dump truck and a flatbed truck....

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