Rob Ratta of Ayer, Mass., revved up an old-line septic service company by hiring a business consultant and sales representative. Here he’s shown with a 1986 Peterbilt 359 built out by Keith Huber Inc. (Photos by Ed Collier)
As a third-generation pumper, Rob Ratta is as old-school as they come. But the owner of R.M. Ratta Corp. in Ayer, Mass., also embraces new, unconventional strategies – such as hiring a business-consulting firm and an in-house sales rep – to increase business volume, break into new...
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