EditorialDifferentiate or Die

Differentiate or Die

Saturate the market with your company’s memorable unique selling proposition and watch the profits roll in.

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Business Strategy Performance Gaps Marketing Unique Selling Proposition

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Avis Car Rental proclaimed: "We're number two. We try harder." Federal Express stated: "When it absolutely, positively has to be there." And Domino's Pizza promised: "Fresh, hot pizza in 30 minutes or less." What do all three of these slogans have in common? They are powerful...

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