Making a Difference

Define your company’s unique qualities and what customers value, and you’ll get an edge on the competition.
Making a Difference
Don is the co-author of The One Minute Negotiator: Simple Steps to Reach Better Agreements and CEO of U.S. Learning based in Memphis, Tenn.

One dreaded statement from a prospective customer could make a salesperson turn pale. “Is this your best deal?” Or “I’ve talked to a couple of your competitors, and they can do it for less.” Or “Thanks, but we want to shop around before making a decision.”

When not prepared...

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