![Lightweight Suitcase Jetter, ‘The Crap Shooter,’ Shines at Pumper & Cleaner Expo](https://cole-pumper.imgix.net/https%3A%2F%2Fwww.pumper.com%2Fuploads%2Fimages%2Fp-12-13_expo_spotlight_-_bull_frog.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=d13621397320612170497b19f2764b22)
Jason Coleman believes name recognition leads to sales. So when the sewer and pipe-cleaning industry veteran chose a name for his new suitcase-style jetter, he went humorous, calling it the Crap Shooter. “It definitely sticks in your mind,” says Coleman, the founder of BullFrog...