Tap Into A More Diverse Customer Base

When you learn to understand and adapt to cultural differences, you can effectively tap into the fast-growing minority groups to build your service business.
Tap Into A More Diverse Customer Base
Michael Soon Lee is a speaker and trainer, and consults through his company, EthnoConnect. Reach him at 800/417-7325 or Michael@EthnoConnect.com.

One million new immigrants enter the United States annually, and one-third of all Americans are minorities. People from diverse cultures present a tremendous opportunity for companies to sell more products and services … if businesses are willing to adjust their practices to meet...

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