Where to Cut and Where to Spend?

Experts say dump phone book advertising and look to social media and help from business professionals to build profitability.
Where to Cut and Where to Spend?
Erik Gunn is a business writer in Racine, Wisconsin.

Trying to digest and implement business advice can be like trying to fill a squirt gun from a fire hose. There’s no shortage of information to act on, but it comes at you so fast most of it will be wasted.

Spend more on this! Stop wasting money on that! And so on. So where do...

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