Take a Fresh Look at Your Marketing Plan and Win!

New York pumping operation uses catchy family name, integrated marketing and constant consumer education to capture more customers.
Take a Fresh Look at Your Marketing Plan and Win!
The Barefoot Septic & Sewer crew includes, from left, Scott Barefoot, Chris Rutherford, Cal Stetzel, Brian Weber, Kevin Walton, Penny Saulen, Ben Rutherford, Adrian Johnson, Liz Barefoot, Cole Johnson, Jon Barefoot, Adam Pursel and Jake Weber. (Photos by Mike Bradley)

Marketing can be a bit of a mystery for some septic service contractors. But to Scott Barefoot, the co-owner of Barefoot Septic & Sewer, the evidence is clear.

An integrated marketing strategy — coupled with an emphasis on professionalism and customer service — can definitely...

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