Looking for a Revenue Boost? Ask Your Customers What They Need

Not content to focus strictly on septic pumping in a crowded marketplace, Ohio’s Chuck Lang Jr. is constantly on the lookout to add services, from grease traps and oil collection to vinyl truck wraps.
Looking for a Revenue Boost? Ask Your Customers What They Need
Becky Lang shows off one of her vinyl wrap jobs on a company pickup. When the company learned the cost of vinyl wraps for work trucks, they bought the equipment necessary to do the job and opened a new business, Rubberneck Imaging.

In Chuck Lang Jr.’s area of central Ohio, competition has become fierce for septic tank pumping over the past 10 years. Yet his company — Chuck’s Septic Tank, Sewer & Drain Cleaning in Grove City — has roughly tripled in size since 2014.

While that may sound counterintuitive,...

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