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Dana Manciagli is a career expert, Fortune 500 sales and marketing executive, member of the board of Junior Achievement and author of Cut the Crap, Get a Job! Contact her at www.danamanciagli.com.
Small businesses play a vital role in the U.S. economy as incubators for innovation and employment growth. About 97 percent of U.S. companies are small businesses, but their combined revenues are 66 percent of the nation’s total business revenues.
And a new business is risky,...