EditorialIs It Time to Cut a Few Customers Loose?

Is It Time to Cut a Few Customers Loose?

A careful examination of your company’s profits by individual client and client segments may reveal you’re working for nothing in some cases.

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Jill Johnson
Jill Johnson

Few businesses truly understand the actual profits generated by individual sales. Most metrics for sales effectiveness are monitored by reviewing top-line revenue results. Yet the most...

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