The Benefits of Starting Out Young: Loads of Energy, Big Dreams and a Knowledge of Social Media Marketing

Texas 20-something couple had more enthusiasm than cash when they started Cisco Septic Service.

The Benefits of Starting Out Young: Loads of Energy, Big Dreams and a Knowledge of Social Media Marketing

 The Cisco Septic Service team includes, from left, Jesus Benitez, Frank and Jackie Mendieta, Mario Duron, Adam Arguijo Jr., Mark Alvarado and Dillon Ahr. The truck is from Imperial Industries and carries a National Vacuum Equipment blower. (Photos by Ethan Rocke)

In 2017, 23-year-old Frank Mendieta was just settling into a job working for a septic contractor in San Antonio. He never imagined that before year-end he’d own his own business. 

A small business rollercoaster ride began as Frank found himself without a job when his boss...

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