![Tips for Selling a New Service](https://cole-pumper.imgix.net/https%3A%2F%2Fwww.pumper.com%2Fuploads%2Fimages%2Fhs_crew_eagle_ford_shale-web.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=adc3a8abffaa82e7af79a0d570b5d774)
New technologies continually evolve to make oilfield services more efficient. The biggest challenge for an entrepreneur who starts a business that provides a new service is selling the idea to companies accustomed to doing something the traditional way.
That was the case when...