Marketing to Women Will Increase Your Profit Margins

Making some small changes to your marketing scheme will make your business more appealing to female consumers.
Marketing to Women Will Increase Your Profit Margins
Robin Jones, vice president of marketing for Service Roundtable.

As business-savvy as most in the pumping industry are, some are stuck in the age of June and Ward Cleaver when it comes to one area: marketing. That’s one thing Robin Jones, vice president of marketing for Service Roundtable (a division of Service Nation in Dallas) has learned....

Please login or register to view Pumper articles. It's free, fast and easy!


Discussion

Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.