Listening to Customers Can Be Your Most Powerful Tool

Being an attentive listener not only provides you the opportunity to give customers what they want out of a job, but also puts you in a good position to clear up misunderstandings and prevent unrealistic expectations

You know that tools can make or break a job. What would your answer be if someone asked you what is your most important tool?

A jetter? An inspection camera? We’d argue that it’s your ears.

Think about it. What your customer wants is not always cut and dry. But it’s your...

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