How many times do you hear, “The customer only cares about the price?” Many small-business owners say they hear it all the time. Price is only an issue when it is presented as the only benefit (or primary benefit). Regardless of industry, product and economy, a company does not...
Learn the Secret to Selling Real Value Over Low Price
The key to more effective sales is learning about your customer’s needs and then practicing your approach over and over again
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