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Make the Most of Your Advertising Dollars
Online Exclusives
October 24, 2016
It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.
Get Out and Sell Using Circus Advance Man Tactics
Editorial
October 04, 2016
Tie-ins and marketing partnerships can bring in the business. But you have to get on the phone and push it with a personal touch.
Dad Would Be Proud of His Family’s Pumping Success
Editorial
August 03, 2016
Rowell’s Sewer & Septic uses effective marketing, a company jingle and new headquarters to exceed all expectations.
5 Ways Local Print Advertising Still Works
Online Exclusives
July 18, 2016
In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.
Are Constant Deals and Discounts a Good Strategy?
Editorial
July 06, 2016
Ensuring a profit is job one for a small business. How can you offer sale prices and not cripple your cash flow?
Marketing to Women Will Increase Your Profit Margins
Online Exclusives
June 20, 2016
Making some small changes to your marketing scheme will make your business more appealing to female consumers.
Dream Big, Start Small
Blogs
May 02, 2016
Promoting and growing your business is what National Small Business Week is all about
Targeting Your Potential Customer Base With Google AdWords
Online Exclusives
April 19, 2016
Here’s a beginner’s guide to building buzz about your business on the web.
8 Tips For Creating Trustworthy Testimonials
Editorial
April 04, 2016
Channel positive customer feedback into one of the most potent and cost-effective marketing tools available.
3 Strategies to Put Your Sales Through the Roof
Blogs
March 21, 2016
Use these tips as motivation to improve your sales. No. 3 may surprise you.
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